– Because you know the world has no point…Really
Come on, guys!
What difference does it make if I have a Twitter app, a Facebook app, an Instagram app or Google Plus app? If all I get is the same content, no matter where I am online, I could delete most of the stuff just and contain it all in a single, collective app that weeded out the double-posts and content and left me with the truly unique stuff.
If I had such an app (and believe me – if it’s not already there, I’m sure it will be here soon, I just have to discover it!) I could not only save a lot of disc space on my tablet/smartphone etc. – I could also save myself the “cloud dust” from a lot of social media and online services.
I think all the “smart stuff” is just that. Smart. Smart for those who earn a living by sending out a lot of social media content throughout the day.
It’s smart that you can reach all your followers on Twitter AND Tumblr/Instagram/Snapchat/Facebook/whatever by only writing a single update and schedule all of the updates to come by automatically – but seriously? I’m growing a bit tired of it. Reading the same content no matter which app or webpage I use WILL affect my opinion of them. Sure, it’s time consuming to maintain all your social media profiles and ensure that you’re posting and updating content to your network and also work on creating immerse and social-sharing-worthy, relevant, engaging stuff… But think about it.
Do you think I want to read about the newest addition to the shop when I log on Facebook, Twitter, Pinterest and/or Instagram within 10 minutes of checking my phone and my favorite apps?? Because… that’s what mobile users do. We scroll through social media apps like we scroll through our Instagram newsfeed.
My message to you is: NO.
If you have some truly share-worthy content no doubt you should do your best to tell your fellow followers about it. Sometimes all it takes is a little nudge and then you’re off to a great start. Other times it needs a bit more maturing and nursing.
The social media is fantastic. It offers great opportunities – but you can do yourself a disservice by sharing the same content everywhere. We have a word for that in English. It’s called… cheap.
Do you want to cheapefize your content by doing that? Do you want people to get tired of you so fast? No? Then why do you keep doing exactly that?
So… what could you do instead?
You don’t want that insanely expensive car only for the sake of the mechanics, now do you? A part of the pleasure is the feeling of being unique, by standing out in a positive way. Don’t lie to me or yourself – some part of you thrive on being different, as long as you’re not thrown out of the “cave”. We need the closeness to other people and to know we are alike to truly feel our own uniqueness.
You don’t need fancy strategies if your content is made with passion and comes from the heart. When you put your heart (or back) into it, people will feel your passion and your dedication. By choosing a selected few to share yourself or your content with, you will feel a stronger familiarity with the media – and they will feel a stronger connection to you, feeling special, because you know that they will not get this content from any other place. Social media is… social. Therefore: Socialize as only a human being is able to do!
Kids – you might try this at home…